Top 5 Virtual Fitness Programs in Italy: Q2 2023 Performance

In Q2 2023, the performance of the top 5 virtual fitness programs on a unified platform in Italy showed varied trends in downloads, revenue, and weekly active users, according to Sensor Tower data.

Strava: Run, Bike, Hike experienced a notable increase in revenue, peaking at approximately $48K in the week of June 5. Downloads fluctuated, reaching a high of 10.6K in the week of April 24. Weekly active users saw a peak of 245K at the beginning of April, with a slight decline towards the end of the quarter, stabilizing around 237K.

Traininpink: Pilates e Fitness saw a revenue peak of about $32K in the final week of June. Downloads were relatively low, with a significant drop to 589 in mid-June before rising to 2.3K by the end of the month.

komoot - hike, bike & run showed a strong upward trend in revenue, culminating at $31K in the last week of June. Downloads also showed a positive trend, peaking at 26K in late April. Weekly active users increased steadily, reaching 194K in the week of April 24 and maintaining a strong presence with 187K by the end of June.

Buddyfit: Fitness & Yoga had fluctuating revenue, peaking at $24K in mid-May, but declining to $8.9K by the end of June. Downloads saw a peak of 5.2K in early May, but dropped to around 2K by the end of the quarter. Weekly active users also showed a downward trend, from 19.4K in early May to approximately 13.4K by the end of June.

Wikiloc Outdoor Navigation GPS maintained steady revenue, peaking at $15.5K in mid-June. Downloads peaked at 10.1K in late April. Weekly active users showed consistent activity, peaking at 29.4K in mid-April and maintaining around 25K towards the end of the quarter.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.